THE WOMAN BEHIND MAUREEN

A brand born from a need for better.

Meet the woman behind Maureen — the founder who created the brand from a desire to see better-quality menstrual care in South Africa, where many women and girls still face challenges with access, affordability and reliable period products.

Maureen was created to offer sanitary towels that a woman can trust, feel comfortable wearing and feel comfortable choosing, while opening a more thoughtful conversation around menstrual health, dignity and everyday wellness.

Zama Nokubonga Mbatha - Founder & Creator
Founder of Maureen standing with Maureen sanitary towel products
Meet the founderBehind Maureen

THE MAUREEN STORY

Founded with Purpose.
Led by expertise.

Leading Maureen Sanitary Towels is Zama Nokubonga Mbatha, the visionary founder and director of the company.

A graduate in Laboratory Medicine and Bio-technology, Zama brings a strong scientific and quality-control background, further developed during her internship at Taiwan's prestigious Tzu Chi Hospital. Driven by a passion for improving women's health and well-being, she founded Maureen to provide high-quality, affordable menstrual care.

Her scientific knowledge and commitment to quality continue to shape the brand as it grows across Southern Africa, empowering women, supporting communities and making better menstrual care more accessible.

Explore our products ↗
Maureen sanitary towels and professional founder image THOUGHTFUL MENSTRUAL CARE
Maureen founder with the brand
Maureen founder with the brand

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MEET OUR TEAM

People behind the purpose.

Meet the people helping Maureen grow with care, expertise and meaningful impact.

Sheldon V. Roberts MAUREEN / LEADERSHIP
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Sheldon V. Roberts

Co-Founding Director

Sheldon V. Roberts is an experienced international operations and logistics professional with over two decades of experience in supply chain management, transportation, inventory control and operational leadership.

Having worked across international environments including the United States, Taiwan, Afghanistan, Iraq and Kuwait, Sheldon brings extensive expertise in logistics operations, supply chain optimisation, procurement coordination, compliance and team leadership.

As a Co-Founding Director of Maureen Sanitary Towels, he provides strategic operational support and international business insight, contributing to the company’s growth, efficiency and expansion into new markets.

Sheldon is committed to operational excellence, sustainable growth and supporting businesses that create meaningful social impact.

Maureen team member placeholder MAUREEN / TEAM
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Shongwe Bongani Maxwell

Managing Director

With over 21 years of experience in FMCG and retail, he is an accomplished commercial and customer marketing professional with expertise in Shopper & Customer Marketing, Category Management, Trade Marketing, Sales Strategy, Negotiations, Pricing and Revenue Management.

He began his career at Simba (Pty) Ltd in 2005, progressing from Sales Analyst to Category Specialist. He later joined Tiger Brands, where he advanced through several senior roles, including Shopper Manager, Shopper Marketing Manager, National Customer Manager and Customer Marketing Lead.

In 2018, he joined McCain Foods, leading Retail Shopper Marketing before taking on broader Category & Shopper Marketing responsibilities across Retail and Food Service. He later served as Group Customer Marketing Manager at Dr. Oetker South Africa.

Today, he is the Managing Director of iNalaFoods, bringing extensive experience in commercial strategy, customer insights, category growth and business leadership.

He holds a National Diploma in Management from Tshwane University of Technology and advanced training in Negotiation Strategy & Tactics through The GAP Partnership.

ABSA · 100 women · 100 stories

Absa headlines 100 women.

100 stories of leadership, courage, resilience from women helping shape Africa's future.

PARTNERS & SPONSORS

Growing together.

Maureen is proud to be connected with organisations and partners who help strengthen care, opportunity, education and community impact.

ABSA
Collen Mashawana Foundation
Pioneer School
FGSA
Footprints Foundation
Eswatini Olympics
4G Racing
YAEIN
Enkosi
BLACK COFFEE
ABSA
Collen Mashawana Foundation
Pioneer School
FGSA
Footprints Foundation
Eswatini Olympics
4G Racing
YAEIN
Enkosi
Black Coffee
Community • Collaboration • Impact

WHAT MAUREEN STANDS FOR

Menstrual Care, made for more.

Maureen brings quality menstrual care, education and wellness together to support women and girls through every stage of their journey.

01 / COMFORT

Feel protected throughout your period.

Maureen Sanitary towels are designed for comfort, confidence and up to 100% leak-free protection, helping you move through your day with peace of mind.

02 / EDUCATION

Know your body. Understand your cycle.

Through Menstruation University, Maureen provides practical menstrual education to help young people understand their bodies and make informed choices.

03 / WELLNESS

Your Period shouldn't stop your life.

We care about your physical and mental wellbeing, because your period can affect how you feel, move and live. Through Maureen Wellness Club, we encourage movement, community and healthy living because your period should never put your life on pause.

QUALITY & CERTIFICATIONS

Proof behind the promise.

We set out to create menstrual care that women can believe in. Every Maureen product is rigorously tested and held to high standards, because we believe better care should never be a luxury it should be the standard.

Youth Innovation Challenge 2025 recognition for Maureen
ISO Certified

Product Certification

Our manufacturing facility is ISO-certified, reflecting its commitment to internationally recognized standards for quality management, consistent production, product safety, and continuous improvement throughout the manufacturing process.

Youth Innovation Challenge 2025 recognition for Maureen
Quality Testing

Quality & Safety Testing

Locally: Tested by SABS for product quality and safety

Internationally: Tested according to GB/T 8939-2018 and GB 15979-2002, including absorption capacity, absorption speed, pH, formaldehyde, flourescent substances, adhesive strength, bacterial & fungal counts, and pathogenic micro-organisms.

Youth Innovation Challenge 2025 recognition for Maureen
YAEI x Absa Youth Innovation Challenge.

Awards & Recognition

Top 10 - Gauteng

Maureen Sanitary Towels was recognised among the Top 10 youth-led innovations in Gauteng through the YAEI and Absa Youth Innovation Challenge, highlighting our brand's innovation, entrepreneurial potential and commitment to creating meaningful solutions in menstrual health and hygiene.

Youth Innovation Challenge 2025 recognition for Maureen
GB Standards x South African Bureau of Standards (SABS).

Standards & Compliance

GB Standards

Manufactured and tested according to applicable Chinese GB/GB-T standards for sanitary napkins, supporting quality, hygiene and safety

South African Bureau of Standards (SABS)

Tested in accordance with applicable South African Bureau of Standards (SABS) requirements for sanitary products

Only documents supplied and approved by Maureen should be published here.

WELCOME TO MAUREEN

More than menstrual care.
A world created with you in mind.

Discover a new approach to menstrual care, where comfort, confidence, knowledge and wellbeing come together to help you feel your best through every cycle and beyond.

Discover Maureen ↗

GLOBAL SUSTAINABLE GOALS

Small actions.
Bigger impact.

Together we're working towards a healthier, more equal and sustainable future.

Global Sustainable Goal 01: No Poverty
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SUSTAINABLE DEVELOPMENT GOAL

Reducing Inequalities Through Menstrual Access

Through Maureen and Menstruation University, we help reduce inequalities by improving access to menstrual products, education and support for underserved communities.

GOAL 01
Global Sustainable Goal 02: Zero Hunger
02

SUSTAINABLE DEVELOPMENT GOAL

Ending Period Poverty

Maureen helps address period poverty by making quality menstrual products more accessibl, while Menstruation University provides education that helps women and girls make informed decision about their menstrual health.

GOAL 02
Global Sustainable Goal 03: Good Health & Well-Being
03

SUSTAINABLE DEVELOPMENT GOAL

Quality Education

Menstruation University supports quality education by making menstrual information simple, accessible and easy to understand, helping girls and women learn, grow and feel more confident.

GOAL 03
Global Sustainable Goal 04: Quality Education
04

SUSTAINABLE DEVELOPMENT GOAL

Responsible Consumption

Maureen promotes responsible consumption by offering high-quality, highly absorbent sanitary towels that can help reduce the number of pads used and minimise menstrual waste.

GOAL 04
Global Sustainable Goal 05: Gender Equality
05

SUSTAINABLE DEVELOPMENT GOAL

Partnerships For Impact

Through partnerships with NGOs like the footprint foundation, schools, businesses, foundations and communities, we share resources, knowledge and menstrual health support to create lasting impact.

GOAL 05
Global Sustainable Goal 06: Clean Water & Sanitation
06

SUSTAINABLE DEVELOPMENT GOAL

Creating Opportunities

ZDVM Holdings Promotes decent work and economic growth by creating jobs, supporting local enterprise and building sustainable opportunities through our growing operations and partnerships.

GOAL 06
Global Sustainable Goal 07: Affordable & Clean Energy
07

SUSTAINABLE DEVELOPMENT GOAL

Good Health & Well-Being

Through Maureen and Menstruation University, we promote good health and well-being by producing quality menstrual products and accessible menstrual health educatuon

GOAL 07
Global Sustainable Goal 08: Decent Work & Economic Growth
08

SUSTAINABLE DEVELOPMENT GOAL

Gender Equality

Maureen and Menstruation University promote gender equality by empowering girls and women with access to menstrual products, education and opportunities to participate confidently in society.

GOAL 08
Global Sustainable Goal 09: Industry, Innovation & Infrastructure
09

SUSTAINABLE DEVELOPMENT GOAL

INDUSTRY, INNOVATION & INFRASTRUCTURE

By providing high-quality, highly absorbent sanitary towels, Maureen can help reduce the number of pads needed per cycl, which can contribute to less menstrual waste and a lower environmental impact.

GOAL 09
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